How to make YOUR BUSINESS ONLINE
Building an online business isn’t always the hardest part of being an entrepreneur. Sure, it takes a lot of work to turn your great idea into a business. At some point, though, you need to get serious about growing that business. This amounts to promoting your business online and, thus, increasing sales on your eCommerce website ( popularly known as digital dukaan in generic indian context).
We know, that’s easier said than done, but rest assured.
If you don’t know how to get started by taking your online business to the next level, here are some small tips and tricks that, if well-implemented, can make a real difference.
BUILDING A WEBSITE
o Secure a domain name: Your domain name is a reflection of your business. Branding is important so create one as relevant to your business as possible. We would recommend exploring popular ones like AWS & Godaddy as they are competitive in the market.
o Find a hosting company: A good hosting company is integral to operating your business online. Find a host that can meet your business’ needs and is capable of scaling with the growth of your online presence.
o Build your website: The look and feel of your website is also important. There are several options available if you are inexperienced with creating a website from scratch. WordPress is a good starter platform to use and it also includes free templates that you can customize yourself. If you don’t want to build it yourself, there are numerous options available for you online. Or else you could also consider building it using Zopnik ( offering a free URL, hosting and e-commerce site which you can call as digital dukaan or digital store or simply your dukaan).
IMPORTANT CONSIDERATIONS
o Responsive: Is your website optimized to be viewed on any screen? With the rise of mobile search traffic, Google has included mobile-friendliness as a criteria for ranking websites viewed on mobile browsers, making it very important to have a version of your website be responsive on a mobile device.
o SEO: Search engine optimization (SEO) is making the content on your website refined so that search engines like Google can find you easily to show a potential customer’s search query. SEO is important to ensure that when people use keywords relevant to the services you offer, that you become one of the top search results.
o Updates: Once you have your website up, you need to maintain it by providing fresh content for your customers. Keeping things new will have them coming back for more. Find a comfortable cadence that you can maintain and update it to showcase new products, deals, or incentives ( You could also avail all these contents free of cost from Zopnik app after creating your free online store ).
o User Experience: Have your friends and family go through your website and try to purchase or request services. Are there any hiccups or roadblocks in the process? Have them QA the content for flow and if any questions are going unanswered.
o Competition: Look to your competitors and check out what their process is like. Pay attention to where their services lack so that you can make improvements onto your page accordingly.
MARKETING TECHNIQUES
o Target Customers: Make sure that you don’t wait for visitors to just come to you. Actively look for an audience that may be interested in your products and services. Develop an audience and demographic you want to target. All social media platforms have statistics, as well as Google keyword planner. Do some research on what your customers are looking for using their tools.
o Network: Make connections with people relevant to your business and industry. A large network can help you expand both your business and your potential customer reach. This will also bolster your company’s brand identity. LinkedIN is a good resource to meet industry professionals.
o Email Campaigns: Capturing an email is just as important as capturing a sale. Emails can build a refined and targeted list of people that are genuinely interested in your product or service. Emails can be used to send your customers updates on new items they might be interested in, upcoming sales, or even just a thank you coupon code for their next visit. Give your customers an incentive to keep coming back! Use tools like Constant Contact or MailChimp integrations.
o Advertise: Want more people to know what your business is and what it offers? Find advertising opportunities where people with relevant interest can learn more about your business. Google AdWords is a great place to start.
CUSTOMER SUPPORT RESPONSIBILITIES
o “Oh, the Humanity!”: Let your customers know that your business is run by real people that care about them. When your customers love your business, not only will they be returning customers, but they will also recommend you to people they know, enhancing both your brand and customer base.
o Customer Feedback: Give your customers an opportunity to review your business. Ask for and welcome consumer feedback. This information can be very valuable in figuring out pain points of your customers as well as ways to improve your business and stay competitive. When you make changes to improve their experience, your customers will love you for it!
o Customer Support: When your business doesn’t offer customer support, your consumers are left in the dark to figure out everything themselves. If they can’t figure it out they may never want to return to your business. Support is essential to the post-consumer journey and can give your customers the confidence to buy your product, knowing that help is available.
CONCLUSION
As you can see, growing your business online is no easy task, but it certainly pays off. Let’s do a quick recap:
o Planning is a major component in achieving business growth (setting strategies and objectives to measure the results against will help you improve your efforts on a continuous basis).
o Testing is also important to see which tactic works best for your specific situation.
o Do not be afraid to try and test the different marketing strategies out there — email marketing, SEO, social media, content and affiliate marketing, and so on. The results may surprise you.
What else have you tried to grow your business and how did it work out? Please do share with everyone in the comments section below!
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